Chef Jose Luis Rojas

Rebuilding through food, community, and hope.


Jose Luis Rojas

Originally from Cali, Colombia, Chef Jose Luis Rojas has spent years building Historias en Bicicleta, a restaurant born from dedication, hard work, and the support of the community around him. But his journey has also been marked by moments that tested his ability to keep moving forward. Just four months ago, in April, Jose Luis lost his restaurant completely after a gas leak caused an explosion. Fortunately, no one was injured, but the experience gave him a deeply personal understanding of what it means to suddenly lose what you have built.

 

Then, on August 10, a powerful 7.4-magnitude earthquake struck western Colombia, affecting several cities, including Cali. In the aftermath, Jose Luis joined forces with people from his community to prepare meals for those who were affected and had lost everything. Since the first day, they have been using what they know best—not only as chefs, but as human beings—to serve, cook, and help. Together, they continue putting their grain of sand toward the recovery of their city, one meal at a time.

 

For Jose Luis, this response is deeply connected to his own experience of starting over. He understands that behind every loss there is a person trying to rebuild, and he believes in the power of coming together during difficult times.

In this conversation with Humans of the Kitchen, Jose Luis reflects on adversity, service, and the responsibility of hospitality to show up when communities need it most, and on how food can become a simple but powerful way to offer support, dignity, and hope.

  1. How has it been for you to live through this situation, and how are you helping through the kitchen?

From day one, we started a campaign to prepare meals for the people who need them most. Four months ago, I lost my restaurant completely after a gas leak caused an explosion. That experience makes me understand that today, there are many people who have lost everything and need us.

 

  1. What do you think we can do as chefs and as a hospitality community to support people after a disaster?

Serve, take action, have faith, and maintain a positive mindset at all times. There are people out there who need us.

 

  1. For those outside Colombia who want to help, what initiatives, organizations, or donation links would you recommend?

World Central Kitchen is centralizing aid. Another option is to reach out directly to people who are doing honest and transparent work on the ground.

About Your City!

Cali, Colombia

Beyond the Kitchen

Jose Luis’s story is a reminder that hospitality is ultimately about people. In moments of crisis, chefs, cooks, and communities can come together to do what they know best: cook, serve, and care for those who need it most.

After experiencing loss himself, José Luis chose to turn that understanding into action, joining others in Cali to prepare meals for people who lost everything after the earthquake. His story shows that even in the hardest moments, a plate of food can carry something much bigger: solidarity, dignity, comfort, and hope. And sometimes, rebuilding begins with simply showing up for one another.