The Redemption of Chocolate

Building a more honest, equitable future for cacao.


Diana Cruz Zarta

I wasn’t the kid baking cookies or glued to the stove, but I come from a family of women who cook. My grandmother and her mother worked in farm kitchens, feeding workers and moving from place to place, sometimes with my mother tagging along. My mom never worked as a cook but had this incredible “sazón.” I learned that from her, not in any formal way, just by being near her.

At first, I studied cooking because it was the only thing that didn’t cost money. My family was going through a hard time, and it felt like my only option. But what began as a necessity slowly started to feel like coming home. Cooking reconnected me with my roots, the women in my family, and a deeper part of myself. 

My first experience in a professional kitchen was back in 2009. I was still a student, working events with a team of classmates. It was full of energy, a little chaotic, but in sync. Throughout my time in kitchens, the experience was generally consistent: hard work, intense heat, and long hours. Some establishments provided better working conditions and pay than others. I remember one restaurant where I worked one shift of 14 hours. They didn’t allow us to eat in the restaurant or provide a staff meal. That was an eye-opener. It made me realize how much effort we put into creating happiness for customers while the staff in the back worked under entirely different conditions. That was one of my last experiences in restaurants. 

 

I worked in pastry for nearly ten years. Then, I moved to Mexico City, hoping to learn more and to push my boundaries. But life had other plans. I ended up back in Colombia, lost and uncertain. I started baking at home, delivering pastries, and trying to figure out what was next. One of those deliveries took me to a former colleague who happened to be working with locally made chocolate. They needed help. I didn’t know it then, but that visit changed everything. They were making chocolate from the bean to bar. I had never imagined chocolate outside the scope of a big industry. But the moment I started working with cacao in its raw form, I felt something shift. It was like all the pieces of my life- gastronomy, storytelling, and purpose- suddenly clicked. 

Cacao trees had always been around the house where I grew up, yet it never occurred to me that this fruit, which surrounded my childhood, was the same one processed into the chocolate bars I saw in supermarkets. I began to understand just how deeply the system had erased that connection.

I never formally studied chocolate making. There weren’t many places to learn how to process chocolate from the bean at the time, and honestly, even now. It’s an industry dominated by engineers and massive machinery. But I had the background and an intuitive sensitivity to flavor. I could translate the tasting notes of a cacao bean the way a winemaker might describe grapes. Chocolate was different. But even there, I ran into barriers: misinformation, industry secrecy, and colonial systems that exploit cacao growers while celebrating chocolatiers in the Global North. Cacao is farmed in the tropics, but the financial and cultural value is captured elsewhere. Culinary schools barely scratch the surface. They teach milk or dark percentages but not variety, terroir, or the hands that grow it.

In 2019, I went to Europe for the first time to attend the Salon du Chocolat. That trip marked me. On the second day, I met Frank Homann, founder of Xoco Gourmet. He had spent 14 years planting single-variety cacao in Central America, not for volume, but for flavor. He talked about fermentation like it was jazz. He talked about disrupting the system and creating direct trade relationships with farmers. I knew instantly that I wanted in.

Now, I work with Frank and the Xoco team. I’ve spent years developing a roasting method specifically for single-variety cacao. Most machines are built for blends. They burn the subtleties right out of the bean. I wanted to protect the cacao’s identity, not flatten it. I worked with engineers to build a program to preserve the true flavor—roasting not by tradition but by logic, intuition, and respect.

The Mayan Red was the hardest. It’s a rare variety found near old Mayan settlements in Honduras. It has high acidity and notes of red fruit and wood. My first full recipe was a 100% bar. There was no sugar, just flavor. People told me it couldn’t be done and that it would never sell, but I made it anyway.

My philosophy is simple: teach everything you know, empower people, and share knowledge freely. There’s no room for ego in chocolate, which has already been taken from too many people for too long.

What I love most about food is its power to connect. We can change lives if we start paying attention to where ingredients come from, who grows them, and how we treat the people who feed us. Chocolate is my lens, but the principle applies across gastronomy. We can create more equitable systems and bring diners into that conversation.

I hope restaurants begin to evolve—not just their menus but their ethics. I want fair pay, reasonable hours, respect for immigrants and women, and when it comes to chocolate, I want chefs to treat cacao with the same reverence they give to wine or coffee. I want them to taste the difference, ask where it came from, and know that in doing so, they’re helping rewrite the story of chocolate.

Secret Sauce

  1. What’s the most unexpected ingredient you’ve ever worked with, and how did it change your perspective on cooking?

Cacao. This product changed my life and the way I walk in the world. I feel there are so many more things to explore than chocolate.

  1. What’s your “guilty pleasure” meal?

Hamburgers.

  1. A food trend that you hate and why?

Molecular cuisine. I don’t like to play with non-natural ingredients and create a show for eating, but this trend brought some tech into the way the profession perceived food and inspired more R&D.

  1. What’s the craziest shift you’ve ever worked in the kitchen? What happened, and how did you manage to get through it?

I remember my first time in the kitchen when I was 17. I almost felt sick from the stress when all the orders started coming in. However, I managed to recover, and by the time I finished, despite not being perfect, I felt incredibly happy with how the tables turned out.

5. What happened, and how did you manage to get through it?

I remember my first time in the kitchen when I was 17. I almost felt sick from the stress when all the orders started coming in. However, I managed to recover, and by the time I finished, despite not being perfect, I felt incredibly happy with how the tables turned out.

6. What tips would you give other cooks and chefs to help them navigate their culinary careers and find peace amid the chaos of the kitchen? 

I encourage you to trust in your abilities and remember that it’s not the end of the world if you find yourself struggling at times. In fact, you often grow the most from mistakes. It’s also important to lean on your team because a kitchen relies on teamwork.

7. What’s an underrated ingredient and why?

The pistachio bar is the most popular dessert on the menu. It has different textures and layers that are delicious.

8. What’s a must-try dish from your kitchen or the one you’re proudest to have prepared?

I’ll answer this in chocolate! My favorite is Mayan Red, both the 100% and 70% varieties. But one of the chocolates I’m proudest to have made was during my bean-to-bar days: a chocolate bar infused with rosemary and topped with candied uchuva. The cacao beans came from Putumayo, in the Amazonas region of Colombia.

About Your City!

Ibagué, Tolima
  1. If Anthony Bourdain or a chef came to your city, what would be the perfect tour itinerary from breakfast to dinner?

Ibagué, Tolima is located in the central mountain range of Colombia. It’s known as the Capital of Music and also for its tamal and lechona.

Breakfast: Tamal tolimense in the city center with hot chocolate, achiras, and cheese. We have a lot of colaciones which are small salty cookies made of different kinds of starch usually with fresh cheese inside and baked in stone oven.

Lunch: Lechona. My favorite dish is a whole pork stuffed with its own meat, pulled with adobo, yellow peas baked in a stone oven for around 46 hours. The skin is crispy, and the inside is soft and flavorful. We used to give this in weddings and birthdays where as fun the head of the lechona was giving to one of the luckiest in the party.

At night: Aguardiente Tapa roja and if we are in June/ July there is the Fiestas de San juan a carnaval of music and traditional dance.

My favorite place is Cañón del Combeima, on the riviera of the snow/volcano mountain Nevado del Toluma. The vegetation there is fantastic; it is surrounded by rivers and fresh weather. There is traditional to eat Arepa de chocolo, merengon, forcha, and pan de bono. You can see the guardian El cóndor de los andes if you are lucky.

We like to dance a lot, so one night in one of the clubs in the ibague, which is usually open air, is enough to end the journey.

  1. Recommended Places in your city:
  • Food Markets: Plaza de la 21
  • Cultural Events: Fiestas San juan y San Pedro
  • Neighborhoods: Parque el centenario, La pola
  • Street Food/Food Trucks: Mercados Plaza la 21 y mercados campesinos on sundays
  • Dish or food you must try: Lechona and Tamal