I’ve always been an entrepreneur looking for my way in.  My business wasn’t doing well, and instead of paying myself a salary, I took a job working as a dishwasher in a restaurant.  I found myself surrounded by talented people who were proud of our culture and our cuisine – I was immediately captivated. I worked hard, made my way through each station.  I’ve always been very proud to come from Indonesia, and cooking gave me an avenue to express it.

I never lost my sense of entrepreneurship.  I was always keeping a close eye on trends, and on the increasing power of social media.  I wanted to promote my culture outside of the kitchen and show the world what we were all about.  I knew the first thing I had to do was to build a strong audience, one that would engage with my content – that’s when I started Psycooks.  It’s been incredible the amount of support I’ve garnered from other chefs who share with me their daily lives.

I want to make this mean something.  I want to share with people that there is more to Indonesia than what they think they know.  We are craftsmen who care about dedication and quality, and we have one of the best culinary scenes in Asia. Lately I’ve been trying to use the tools at my disposal to push Thai products and support small businesses within my country.